Soundbox from the San Francisco Symphony Orchestra is a 'place for people who love music'. An experimental performance space with music, programs and artists that appeal to a younger audience, reinvigorating 'classical music' as they may have perceived it. KQED News said "it's definitely not your grandmother's concert hall. People sip their drinks and perch on cushions or lie on the scarred floor, tweeting, shooting selfies and chatting away until the music starts. And then the crowd of 500 gets as quiet as any audience a t a more formal concert". It reportedly follows in the footsteps of similar initiatives at the New World Symphony in Miami, Green Umbrella at the Los Angeles Philharmonic, and Music NOW at the Chicago Symphony.